Types Of Market Research

There are two main types of market research:

1) Business to business (or industrial market research)

2) Consumer

Business to business market research focuses on data gathered from business clients and produces conclusions and strategy direction.

Consumer market research focuses on trends gathered from data and attempts to predict buying patterns, future needs and sales approaches.

Gathering information from these different groups requires different techniques and approaches.

Consumers tend to be busy and therefore more dismissive of market research so any approaches need to be focused. Speed is often the key whilst still preserving the outcome of the research. Offering incentives to complete the market research is essential.

Businesses have more time available and can provide some quality indepth research. The key is to choose the target audience carefully and to work with them in focus groups or one to one situations (eg. interviews, telephone research etc).

A subset within these two types of market research are:

1) Ad Hoc - This is research carried out at a point in time with a view to collecting data applicable to that point in time. Examples might be a customer satisfaction survey or a product usage survey.

2) Continuous Research - This is research carried out at different time periods to show time series results. Examples would be focus groups or one to one interviews. The key is that the target audience remains the same - or at least similar each time.

Whichever type of market research you use, with careful planning, it will reap rewards.

For more information on types of market research, please click the link below:

types of market research peterborough

Peterborough is a cathedral city and unitary authority area in the East of England, in the county of Cambridgeshire, lying just 75 miles (121 km) north of London at Charing Cross.

The city is situated on the River Nene, which flows into the North Sea approximately 30 miles (48 km) to the north-east. The local topography is notoriously flat and low-lying, and in some places lies below sea level. The area known as the Fens falls to the east of Peterborough.

The population grew rapidly following the arrival of the railways in the nineteenth century, and Peterborough became an industrial centre, particularly noted for its brick manufacture. Following the Second World War, growth was limited until designation as a New Town in the 1960s. The population is once again undergoing rapid expansion and a £1 billion regeneration of the city centre and immediately surrounding area is underway. In common with much of the United Kingdom, industrial employment has fallen, with new jobs tending to be in financial services and distribution. New service-sector companies like Thomas Cook and Pearl Assurance were also attracted to the city, ending the dominance of the manufacturing industry as employers.

Peterborough is a major stop on the East Coast Main Line, 45–50 minutes journey time from central London, with high-speed intercity services from King's Cross to Edinburgh Waverley. It is a major railway junction where a number of cross-country routes converge. The A1/A1(M) broadly follows the path of the historic Great North Road from St. Paul's Cathedral at the heart of London, through Peterborough, continuing north a further 335 miles (539 km) to central Edinburgh.

The city is currently without a university, since Loughborough University closed its Peterborough campus in 2003. In 2006 however, Peterborough Regional College was in talks with Anglia Ruskin University to develop a new university campus for the city. The college and the university have now officially completed the legal contracts for the creation of a new joint venture company. The formation marks the culmination of legal negotiations and securing of funds required in order to build the new higher education centre.