Types Of Market Research

There are two main types of market research:

1) Business to business (or industrial market research)

2) Consumer

Business to business market research focuses on data gathered from business clients and produces conclusions and strategy direction.

Consumer market research focuses on trends gathered from data and attempts to predict buying patterns, future needs and sales approaches.

Gathering information from these different groups requires different techniques and approaches.

Consumers tend to be busy and therefore more dismissive of market research so any approaches need to be focused. Speed is often the key whilst still preserving the outcome of the research. Offering incentives to complete the market research is essential.

Businesses have more time available and can provide some quality indepth research. The key is to choose the target audience carefully and to work with them in focus groups or one to one situations (eg. interviews, telephone research etc).

A subset within these two types of market research are:

1) Ad Hoc - This is research carried out at a point in time with a view to collecting data applicable to that point in time. Examples might be a customer satisfaction survey or a product usage survey.

2) Continuous Research - This is research carried out at different time periods to show time series results. Examples would be focus groups or one to one interviews. The key is that the target audience remains the same - or at least similar each time.

Whichever type of market research you use, with careful planning, it will reap rewards.

For more information on types of market research, please click the link below:

types of market research nottingham

Nottingham is a city in the ceremonial county of Nottinghamshire in the East Midlands whose prosperity was founded on the textile industry; in particular lace manufacture.

Very little textile manufacture now takes place in Nottingham, but the City's heyday in this sector endowed it with some fine industrial buildings in the Lace Market district. Many of these have been restored and put to new uses.

Nottingham is home to two universities: the University of Nottingham and Nottingham Trent University. Together they are attended by over 40,000 full-time students. The University of Nottingham's teaching hospital, University of Nottingham Medical School, is part of the largest hospital in the UK, the Queen's Medical Centre.

Nottingham is home to the headquarters of many well-known companies. One of the best known is Boots the Chemists, now Alliance Boots, founded in the city by Jesse Boot 1st Lord Trent in 1849 and substantially expanded by his son John Boot (2nd Lord Trent).Other large current employers include the credit reference agency Experian, the energy company E.ON UK, the tobacco company John Player & Sons, betting company Gala Group, engineering company Siemens, sportswear manufacturers Speedo, high street opticians Vision Express, games and publishing company Games Workshop, and the American credit card company Capital One, whose European offices are situated by the side of Nottingham station. Nottingham is also the home of HM Revenue and Customs and the Driving Standards Agency.

Until recently bicycle manufacturing was a major industry, the city being the birthplace of Raleigh Cycles in 1886 and later joined by Sturmey-Archer, the creator of 3-speed hub gears. However, Raleigh's factory on Triumph Road was demolished in Summer 2003 to make way for the University of Nottingham's expansion of Jubilee Campus.

Nottingham receives a considerable volume of tourism, with almost 300 thousand people visiting from overseas in 2005 alone. Many visitors are attracted by Nottingham's nightlife and shops, by its history, and by the legend of Robin Hood, visiting Sherwood Forest, Nottingham Castle and The Tales of Robin Hood on Maid Marian Way. Popular history-based tourist attractions in central Nottingham include the Castle, City of Caves, Lace Market, The Galleries of Justice, and the City's ancient pubs.

Nottingham is close to the M1 motorway and major roads the A52 and the A46. To the west of Nottingham through to Derby, the A52 is known as Brian Clough Way.