Types Of Market Research

There are two main types of market research:

1) Business to business (or industrial market research)

2) Consumer

Business to business market research focuses on data gathered from business clients and produces conclusions and strategy direction.

Consumer market research focuses on trends gathered from data and attempts to predict buying patterns, future needs and sales approaches.

Gathering information from these different groups requires different techniques and approaches.

Consumers tend to be busy and therefore more dismissive of market research so any approaches need to be focused. Speed is often the key whilst still preserving the outcome of the research. Offering incentives to complete the market research is essential.

Businesses have more time available and can provide some quality indepth research. The key is to choose the target audience carefully and to work with them in focus groups or one to one situations (eg. interviews, telephone research etc).

A subset within these two types of market research are:

1) Ad Hoc - This is research carried out at a point in time with a view to collecting data applicable to that point in time. Examples might be a customer satisfaction survey or a product usage survey.

2) Continuous Research - This is research carried out at different time periods to show time series results. Examples would be focus groups or one to one interviews. The key is that the target audience remains the same - or at least similar each time.

Whichever type of market research you use, with careful planning, it will reap rewards.

For more information on types of market research, please click the link below:

types of market research birmingham

Birmingham is the second largest city in the United Kingdom and includes several neighbouring towns such as Solihull, Wolverhampton and the towns of the Black Country. The city’s reputation was forged as a powerhouse of the Industrial Revolution and led to Birmingham being known as the "workshop of the world".

Despite the decline of manufacturing in the city since Victorian times several significant industrial plants remain, including Jaguar Cars in Castle Bromwich, MG Rover (SAIC) at Longbridge and Cadburys Trebor Bassett in Bournville.

Although Birmingham’s industrial reputation has declined it has developed into a national commercial centre. Two of Britain’s big four banks, Lloyds in 1765 and the Midland Bank (now HSBC) in 1836 were founded in Birmingham.

Birmingham is a major transport hub on the motorway, rail, and canal networks. The city is served by a number of major motorways and probably the best known motorway junction in the UK: Spaghetti Junction. The city's main railway station, Birmingham New Street, is at the centre of the national railway network.

Birmingham International Airport is located in the Borough of Solihull, which together with its excellent road and rail links makes Birmingham ideally situated in the heart of the country and has contributed to the International Convention Centre and the National Exhibition Centre accounting for the majority of the UK conference and exhibition trade.

Major canal side development at Brindleyplace which includes the National Indoor Arena and the National Sea Life Centre has regenerated the heart of the city, whilst major development of the Bullring Shopping Centre has made it the country’s busiest shopping centre.

Birmingham is home to three universities and two university colleges: the University of Birmingham, Aston University, Birmingham City University, Newman University College and University College Birmingham. The Birmingham Conservatoire and Birmingham School of Acting, both now part of Birmingham City University, offer higher education in specific arts subjects.