Getting The Most From Telephone Market Research

You know the drill. The phone rings, you answer it and a monotone voice says:

'Hi, I'm calling from ABC Limited. Do you have a couple of minutes to answer some market research questions?'

At this point, it's tempting to hang up. Surely this kind of approach doesn't work - everyone is fed up with these calls so no one will answer the questions.

Well, you are partly right. There are a proportion of any target audience that will not be interested in answering telephone market research questions.

However, with the right approach and careful selection of the target audience, tthis kind of research can be very successful.

Here are four of the most critical factors to consider:

1) You need to understand what you are trying to discover before you start. Obvious, but you'd be surprised at how many projects commence with no structure or understanding of what's needed.

2) Telephone market research needs to have a target audience. The selection of the target audience is the single biggest flaw. Bad selection will never make a successful project.

3) The quality of the telephone interview must be top notch. Cutting cost and getting the office junior to make the calls may seem like good sense - but it's not. Telephone market research needs careful telephone skills and subtle techniques to guide the call along.

4) The length of call is important. The quality of the information gained and the motivation of all involved will wain after 15 to 20 minutes. Ideally, the timescale should be 8 to 10 minutes with an opportunity for the call to expand - if the respondent deems it so.

For more information on telephone market research, please click the link below:

telephone market research sheffield

Sheffield is a city and metropolitan borough in South Yorkshire. It is so named because of its origins in a field on the River Sheaf that runs through the city.

Sheffield obtained world-wide recognition during the 19th century for its production of steel. Many innovations in the industry were developed locally, including crucible and stainless steel.

Historically a part of the West Riding of Yorkshire, the city has grown from its largely industrial roots to encompass a wide economic base.

New advanced manufacturing technologies and techniques are being developed on the Advanced Manufacturing Park by Sheffield's universities and other independent research organisations. Organisations currently located on the AMP include; the Advanced Manufacturing Research Centre (AMRC, a research partnership between The Boeing Company and The University of Sheffield), Castings Technology International (Cti) and TWI.

Sheffield has two universities, the University of Sheffield and Sheffield Hallam University. The two combined bring 55,000 students to the city every year. As a result of its large student population, Sheffield has many bars, cafes, clubs and shops as well as student housing to accommodate them.

Sheffield is linked into the national motorway network via the M1 and M18 motorways. The M1 skirts the north-east of the city, linking Sheffield with London to the south and Leeds to the north and crosses Tinsley Viaduct near Rotherham; the M18 branches from the M1 close to Sheffield, linking the city with Doncaster, Robin Hood Doncaster Sheffield Airport and the Humber ports.