Getting The Most From Telephone Market Research

You know the drill. The phone rings, you answer it and a monotone voice says:

'Hi, I'm calling from ABC Limited. Do you have a couple of minutes to answer some market research questions?'

At this point, it's tempting to hang up. Surely this kind of approach doesn't work - everyone is fed up with these calls so no one will answer the questions.

Well, you are partly right. There are a proportion of any target audience that will not be interested in answering telephone market research questions.

However, with the right approach and careful selection of the target audience, tthis kind of research can be very successful.

Here are four of the most critical factors to consider:

1) You need to understand what you are trying to discover before you start. Obvious, but you'd be surprised at how many projects commence with no structure or understanding of what's needed.

2) Telephone market research needs to have a target audience. The selection of the target audience is the single biggest flaw. Bad selection will never make a successful project.

3) The quality of the telephone interview must be top notch. Cutting cost and getting the office junior to make the calls may seem like good sense - but it's not. Telephone market research needs careful telephone skills and subtle techniques to guide the call along.

4) The length of call is important. The quality of the information gained and the motivation of all involved will wain after 15 to 20 minutes. Ideally, the timescale should be 8 to 10 minutes with an opportunity for the call to expand - if the respondent deems it so.

For more information on telephone market research, please click the link below:

telephone market research peterborough

Peterborough is a cathedral city and unitary authority area in the East of England, in the county of Cambridgeshire, lying just 75 miles (121 km) north of London at Charing Cross.

The city is situated on the River Nene, which flows into the North Sea approximately 30 miles (48 km) to the north-east. The local topography is notoriously flat and low-lying, and in some places lies below sea level. The area known as the Fens falls to the east of Peterborough.

The population grew rapidly following the arrival of the railways in the nineteenth century, and Peterborough became an industrial centre, particularly noted for its brick manufacture. Following the Second World War, growth was limited until designation as a New Town in the 1960s. The population is once again undergoing rapid expansion and a £1 billion regeneration of the city centre and immediately surrounding area is underway. In common with much of the United Kingdom, industrial employment has fallen, with new jobs tending to be in financial services and distribution. New service-sector companies like Thomas Cook and Pearl Assurance were also attracted to the city, ending the dominance of the manufacturing industry as employers.

Peterborough is a major stop on the East Coast Main Line, 45–50 minutes journey time from central London, with high-speed intercity services from King's Cross to Edinburgh Waverley. It is a major railway junction where a number of cross-country routes converge. The A1/A1(M) broadly follows the path of the historic Great North Road from St. Paul's Cathedral at the heart of London, through Peterborough, continuing north a further 335 miles (539 km) to central Edinburgh.

The city is currently without a university, since Loughborough University closed its Peterborough campus in 2003. In 2006 however, Peterborough Regional College was in talks with Anglia Ruskin University to develop a new university campus for the city. The college and the university have now officially completed the legal contracts for the creation of a new joint venture company. The formation marks the culmination of legal negotiations and securing of funds required in order to build the new higher education centre.