Getting The Most From Telephone Market Research
You know the drill. The phone rings, you answer it and a monotone
voice says:
'Hi, I'm calling from ABC Limited. Do you have a couple of minutes
to answer some market research questions?'
At this point, it's tempting to hang up. Surely this kind of
approach doesn't work - everyone is fed up with these calls so
no one will answer the questions.
Well, you are partly right. There are a proportion of any target
audience that will not be interested in answering telephone market
research questions.
However, with the right approach and careful selection of the
target audience, tthis kind of research can be very successful.
Here are four of the most critical factors to consider:
1) You need to understand what you are trying to discover before
you start. Obvious, but you'd be surprised at how many projects
commence with no structure or understanding of what's needed.
2) Telephone market research needs to have a target audience.
The selection of the target audience is the single biggest flaw.
Bad selection will never make a successful project.
3) The quality of the telephone interview must be top notch.
Cutting cost and getting the office junior to make the calls may
seem like good sense - but it's not. Telephone market research
needs careful telephone skills and subtle techniques to guide
the call along.
4) The length of call is important. The quality of the information
gained and the motivation of all involved will wain after 15 to
20 minutes. Ideally, the timescale should be 8 to 10 minutes with
an opportunity for the call to expand - if the respondent deems
it so.
For more information on telephone market research, please click
the link below:
telephone market research birmingham
Birmingham is the second largest city in the United Kingdom and includes several neighbouring towns such as Solihull, Wolverhampton and the towns of the Black Country. The city’s reputation was forged as a powerhouse of the Industrial Revolution and led to Birmingham being known as the "workshop of the world".
Despite the decline of manufacturing in the city since Victorian times several significant industrial plants remain, including Jaguar Cars in Castle Bromwich, MG Rover (SAIC) at Longbridge and Cadburys Trebor Bassett in Bournville.
Although Birmingham’s industrial reputation has declined it has developed into a national commercial centre. Two of Britain’s big four banks, Lloyds in 1765 and the Midland Bank (now HSBC) in 1836 were founded in Birmingham.
Birmingham is a major transport hub on the motorway, rail, and canal networks. The city is served by a number of major motorways and probably the best known motorway junction in the UK: Spaghetti Junction. The city's main railway station, Birmingham New Street, is at the centre of the national railway network.
Birmingham International Airport is located in the Borough of Solihull, which together with its excellent road and rail links makes Birmingham ideally situated in the heart of the country and has contributed to the International Convention Centre and the National Exhibition Centre accounting for the majority of the UK conference and exhibition trade.
Major canal side development at Brindleyplace which includes the National Indoor Arena and the National Sea Life Centre has regenerated the heart of the city, whilst major development of the Bullring Shopping Centre has made it the country’s busiest shopping centre.
Birmingham is home to three universities and two university colleges: the University of Birmingham, Aston University, Birmingham City University, Newman University College and University College Birmingham. The Birmingham Conservatoire and Birmingham School of Acting, both now part of Birmingham City University, offer higher education in specific arts subjects.
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