How To Use Market Research Groups Successfully

A market research group (sometimes called a 'focus group') is a small continuous group of people used for ongoing market research.

There are six key factors that should be in place for a market research group to work successfully:

1) The group should be willing to be part of the group. Sounds obvious, but you need 110% buy in from the group. You may want to incentivise the group to encourage them to take part regularly.

2) You should aim for a group size of 6 to 8 participants. This means you will need an ongoing pool of between 15 and 20 participants. From this pool, you can get your final group. A larger pool means that you can run the group even if most of the group don't attend.

3) The market research needs to be consistent. The same structure and questions need to be asked each time. The aim is to build up a profile of how things have changed over a period of time. If you change the questions, you will not be able to make a comparison to previous research.

4) You need to ask open and closed questions. An open question often leads to discussion and new avenues being explored whereas closed questions keep things focused and allow comparison to previous research.

5) You should be running the market research groups regularly. Whatever time period you choose, make sure that the groups meet at this time. Don't let things slip.

6) Use an expert to run your market research groups. You need the groups to be run well and to be unbiased. Any hint of the research being biased will reduce the overall effectiveness.

For more information on a market research groups, please click the link below:

market research groups nottingham

Nottingham is a city in the ceremonial county of Nottinghamshire in the East Midlands whose prosperity was founded on the textile industry; in particular lace manufacture.

Very little textile manufacture now takes place in Nottingham, but the City's heyday in this sector endowed it with some fine industrial buildings in the Lace Market district. Many of these have been restored and put to new uses.

Nottingham is home to two universities: the University of Nottingham and Nottingham Trent University. Together they are attended by over 40,000 full-time students. The University of Nottingham's teaching hospital, University of Nottingham Medical School, is part of the largest hospital in the UK, the Queen's Medical Centre.

Nottingham is home to the headquarters of many well-known companies. One of the best known is Boots the Chemists, now Alliance Boots, founded in the city by Jesse Boot 1st Lord Trent in 1849 and substantially expanded by his son John Boot (2nd Lord Trent).Other large current employers include the credit reference agency Experian, the energy company E.ON UK, the tobacco company John Player & Sons, betting company Gala Group, engineering company Siemens, sportswear manufacturers Speedo, high street opticians Vision Express, games and publishing company Games Workshop, and the American credit card company Capital One, whose European offices are situated by the side of Nottingham station. Nottingham is also the home of HM Revenue and Customs and the Driving Standards Agency.

Until recently bicycle manufacturing was a major industry, the city being the birthplace of Raleigh Cycles in 1886 and later joined by Sturmey-Archer, the creator of 3-speed hub gears. However, Raleigh's factory on Triumph Road was demolished in Summer 2003 to make way for the University of Nottingham's expansion of Jubilee Campus.

Nottingham receives a considerable volume of tourism, with almost 300 thousand people visiting from overseas in 2005 alone. Many visitors are attracted by Nottingham's nightlife and shops, by its history, and by the legend of Robin Hood, visiting Sherwood Forest, Nottingham Castle and The Tales of Robin Hood on Maid Marian Way. Popular history-based tourist attractions in central Nottingham include the Castle, City of Caves, Lace Market, The Galleries of Justice, and the City's ancient pubs.

Nottingham is close to the M1 motorway and major roads the A52 and the A46. To the west of Nottingham through to Derby, the A52 is known as Brian Clough Way.