How To Use Market Research Groups Successfully

A market research group (sometimes called a 'focus group') is a small continuous group of people used for ongoing market research.

There are six key factors that should be in place for a market research group to work successfully:

1) The group should be willing to be part of the group. Sounds obvious, but you need 110% buy in from the group. You may want to incentivise the group to encourage them to take part regularly.

2) You should aim for a group size of 6 to 8 participants. This means you will need an ongoing pool of between 15 and 20 participants. From this pool, you can get your final group. A larger pool means that you can run the group even if most of the group don't attend.

3) The market research needs to be consistent. The same structure and questions need to be asked each time. The aim is to build up a profile of how things have changed over a period of time. If you change the questions, you will not be able to make a comparison to previous research.

4) You need to ask open and closed questions. An open question often leads to discussion and new avenues being explored whereas closed questions keep things focused and allow comparison to previous research.

5) You should be running the market research groups regularly. Whatever time period you choose, make sure that the groups meet at this time. Don't let things slip.

6) Use an expert to run your market research groups. You need the groups to be run well and to be unbiased. Any hint of the research being biased will reduce the overall effectiveness.

For more information on a market research groups, please click the link below:

market research groups birmingham

Birmingham is the second largest city in the United Kingdom and includes several neighbouring towns such as Solihull, Wolverhampton and the towns of the Black Country. The city’s reputation was forged as a powerhouse of the Industrial Revolution and led to Birmingham being known as the "workshop of the world".

Despite the decline of manufacturing in the city since Victorian times several significant industrial plants remain, including Jaguar Cars in Castle Bromwich, MG Rover (SAIC) at Longbridge and Cadburys Trebor Bassett in Bournville.

Although Birmingham’s industrial reputation has declined it has developed into a national commercial centre. Two of Britain’s big four banks, Lloyds in 1765 and the Midland Bank (now HSBC) in 1836 were founded in Birmingham.

Birmingham is a major transport hub on the motorway, rail, and canal networks. The city is served by a number of major motorways and probably the best known motorway junction in the UK: Spaghetti Junction. The city's main railway station, Birmingham New Street, is at the centre of the national railway network.

Birmingham International Airport is located in the Borough of Solihull, which together with its excellent road and rail links makes Birmingham ideally situated in the heart of the country and has contributed to the International Convention Centre and the National Exhibition Centre accounting for the majority of the UK conference and exhibition trade.

Major canal side development at Brindleyplace which includes the National Indoor Arena and the National Sea Life Centre has regenerated the heart of the city, whilst major development of the Bullring Shopping Centre has made it the country’s busiest shopping centre.

Birmingham is home to three universities and two university colleges: the University of Birmingham, Aston University, Birmingham City University, Newman University College and University College Birmingham. The Birmingham Conservatoire and Birmingham School of Acting, both now part of Birmingham City University, offer higher education in specific arts subjects.