Customer Survey Results

Customer survey results are critical in the analysis of any market research undertaken.

Understanding the structure of the analysis allows you to construct the research in such a way to get the right customer survey results.

This does not mean manipulating the questions and results to come to a pre-determined ouput. It means structuring the research to allow the respondents to provide constructive feedback that enables the analysis to draw conclusions.

The worst type of customer survey results are those that provide no path on which to drive forward the analysis.

It's fine knowing how many people use a car to travel to work, but if that answer cannot provide useful information back to the organisation then it is wasted.

Customer survey results can be presented in a combination of these ways:

1) Textual - Written answers given by the respondent.

2) Graphical - Graphs showing overall totals or individual scores.

3) Audio - Soundbytes or full audio transcripts of interviews and discussions.

4) Video - Clips or full videos of interviews and discussions.

However, the crux of any market research project is to produce an overall analysis of the customer survey results that allow conclusions to be deduced.

For more information on customer survey results, please click the link below:

customer survey results peterborough

Peterborough is a cathedral city and unitary authority area in the East of England, in the county of Cambridgeshire, lying just 75 miles (121 km) north of London at Charing Cross.

The city is situated on the River Nene, which flows into the North Sea approximately 30 miles (48 km) to the north-east. The local topography is notoriously flat and low-lying, and in some places lies below sea level. The area known as the Fens falls to the east of Peterborough.

The population grew rapidly following the arrival of the railways in the nineteenth century, and Peterborough became an industrial centre, particularly noted for its brick manufacture. Following the Second World War, growth was limited until designation as a New Town in the 1960s. The population is once again undergoing rapid expansion and a £1 billion regeneration of the city centre and immediately surrounding area is underway. In common with much of the United Kingdom, industrial employment has fallen, with new jobs tending to be in financial services and distribution. New service-sector companies like Thomas Cook and Pearl Assurance were also attracted to the city, ending the dominance of the manufacturing industry as employers.

Peterborough is a major stop on the East Coast Main Line, 45–50 minutes journey time from central London, with high-speed intercity services from King's Cross to Edinburgh Waverley. It is a major railway junction where a number of cross-country routes converge. The A1/A1(M) broadly follows the path of the historic Great North Road from St. Paul's Cathedral at the heart of London, through Peterborough, continuing north a further 335 miles (539 km) to central Edinburgh.

The city is currently without a university, since Loughborough University closed its Peterborough campus in 2003. In 2006 however, Peterborough Regional College was in talks with Anglia Ruskin University to develop a new university campus for the city. The college and the university have now officially completed the legal contracts for the creation of a new joint venture company. The formation marks the culmination of legal negotiations and securing of funds required in order to build the new higher education centre.