Customer Survey Results

Customer survey results are critical in the analysis of any market research undertaken.

Understanding the structure of the analysis allows you to construct the research in such a way to get the right customer survey results.

This does not mean manipulating the questions and results to come to a pre-determined ouput. It means structuring the research to allow the respondents to provide constructive feedback that enables the analysis to draw conclusions.

The worst type of customer survey results are those that provide no path on which to drive forward the analysis.

It's fine knowing how many people use a car to travel to work, but if that answer cannot provide useful information back to the organisation then it is wasted.

Customer survey results can be presented in a combination of these ways:

1) Textual - Written answers given by the respondent.

2) Graphical - Graphs showing overall totals or individual scores.

3) Audio - Soundbytes or full audio transcripts of interviews and discussions.

4) Video - Clips or full videos of interviews and discussions.

However, the crux of any market research project is to produce an overall analysis of the customer survey results that allow conclusions to be deduced.

For more information on customer survey results, please click the link below:

customer survey results nottingham

Nottingham is a city in the ceremonial county of Nottinghamshire in the East Midlands whose prosperity was founded on the textile industry; in particular lace manufacture.

Very little textile manufacture now takes place in Nottingham, but the City's heyday in this sector endowed it with some fine industrial buildings in the Lace Market district. Many of these have been restored and put to new uses.

Nottingham is home to two universities: the University of Nottingham and Nottingham Trent University. Together they are attended by over 40,000 full-time students. The University of Nottingham's teaching hospital, University of Nottingham Medical School, is part of the largest hospital in the UK, the Queen's Medical Centre.

Nottingham is home to the headquarters of many well-known companies. One of the best known is Boots the Chemists, now Alliance Boots, founded in the city by Jesse Boot 1st Lord Trent in 1849 and substantially expanded by his son John Boot (2nd Lord Trent).Other large current employers include the credit reference agency Experian, the energy company E.ON UK, the tobacco company John Player & Sons, betting company Gala Group, engineering company Siemens, sportswear manufacturers Speedo, high street opticians Vision Express, games and publishing company Games Workshop, and the American credit card company Capital One, whose European offices are situated by the side of Nottingham station. Nottingham is also the home of HM Revenue and Customs and the Driving Standards Agency.

Until recently bicycle manufacturing was a major industry, the city being the birthplace of Raleigh Cycles in 1886 and later joined by Sturmey-Archer, the creator of 3-speed hub gears. However, Raleigh's factory on Triumph Road was demolished in Summer 2003 to make way for the University of Nottingham's expansion of Jubilee Campus.

Nottingham receives a considerable volume of tourism, with almost 300 thousand people visiting from overseas in 2005 alone. Many visitors are attracted by Nottingham's nightlife and shops, by its history, and by the legend of Robin Hood, visiting Sherwood Forest, Nottingham Castle and The Tales of Robin Hood on Maid Marian Way. Popular history-based tourist attractions in central Nottingham include the Castle, City of Caves, Lace Market, The Galleries of Justice, and the City's ancient pubs.

Nottingham is close to the M1 motorway and major roads the A52 and the A46. To the west of Nottingham through to Derby, the A52 is known as Brian Clough Way.