Customer Survey Results

Customer survey results are critical in the analysis of any market research undertaken.

Understanding the structure of the analysis allows you to construct the research in such a way to get the right customer survey results.

This does not mean manipulating the questions and results to come to a pre-determined ouput. It means structuring the research to allow the respondents to provide constructive feedback that enables the analysis to draw conclusions.

The worst type of customer survey results are those that provide no path on which to drive forward the analysis.

It's fine knowing how many people use a car to travel to work, but if that answer cannot provide useful information back to the organisation then it is wasted.

Customer survey results can be presented in a combination of these ways:

1) Textual - Written answers given by the respondent.

2) Graphical - Graphs showing overall totals or individual scores.

3) Audio - Soundbytes or full audio transcripts of interviews and discussions.

4) Video - Clips or full videos of interviews and discussions.

However, the crux of any market research project is to produce an overall analysis of the customer survey results that allow conclusions to be deduced.

For more information on customer survey results, please click the link below:

customer survey results leeds

Leeds is a major British city and the second city of Yorkshire. It is the urban core and administrative centre of the wider metropolitan borough of the City of Leeds.

During the Industrial Revolution, Leeds developed into a major industrial centre for the production and trade of wool, before emerging in the 20th century as a centre for commerce and higher education, being the location of the University of Leeds, Leeds Metropolitan University and Leeds Trinity and All Saints. Today the city is one of the largest financial and legal centres outside London.

Situated close to the UK's geographical centre, it benefits from good transport connections with the M1 running from Leeds to London, the M62 connecting Leeds with Manchester and the seaport cities of Hull and Liverpool, and the A1(M) for linking to the north. Leeds Bradford International Airport is one of the fastest growing regional UK airports, with over 450 weekly flights connecting the city to over 50 major European business and holiday destinations.

Leeds has an extensive and diverse range of shops and department stores, and has been described by the Lonely Planet guides as the 'Knightsbridge of the North'. The diverse range of shopping facilities, from individual one-off boutiques to large department stores, which notably include Harvey Nichols and Louis Vuitton outlets, has greatly expanded the Leeds retail base. The Victoria Quarter, several existing arcades connected together by roofing the entirety of Queen Victoria Street with stained glass, is located off Briggate, Leeds' main shopping street.

Leeds has a very large student population, resulting in a large number of pubs, bars, nightclubs and restaurants, as well as a multitude of venues for live music such as The Cockpit, New Roscoe, Joseph's Well, The Brudenell Social Club, The Faversham and The Wardrobe, which combine to generate a vibrant and nationally renowned nightlife.

Leeds has two universities, the University of Leeds, with around 31,500 full-time students (and a further 52,000 on short courses), and Leeds Metropolitan University with around 26,000 students.