How To Write Customer Survey Questions

It's easy to write customer survey questions - it's much harder to write ones that you're able to draw conclusions from the answers given.

For example, if you ask the question:

Please select the modes of transport you use regularly:

1) Car
2) Train
3) Cycle
4) Bike
5) Bus

You will be able to produce high level figures for how many people selected each mode of transport.

However, if you ask the question:

Please select your primary mode of transport? This is the mode of transport that you use the most.

1) Car
2) Train
3) Cycle
4) Bike
5) Bus

Not only do you have high level figures of how many people use each mode of transport, but you also know that these figures represent their primary mode of transport.

Unlike the first question, you know that the respondent (if they have filled out the survey correctly) will only have selected one mode of transport. In the first survey question, they could have selected more than one mode of transport making it impossible to conclude which is the most used primary mode of transport.

You could then ask the same question for their second and third most used mode of transport. This would enable you to produce conclusions such as:

23% of respondents who selected the car as their primary mode of transport also selected the bus as their second mode of transport.

It would enable you to understand the relationship between the various modes of transport given in the survey question - not just show the high level figures.

When writing customer survey questions, you also have to think from the respondents point of view.

You must never assume that they will know how to answer the questions. Always give them help and explain what they need to do.

For example, here are two potential questions:

Please select your primary mode of transport?

Please select your primary mode of transport? This is the mode of transport that you use the most.

Both are asking the same thing, but the second one is making it absolutely clear what the word 'primary' means.

For more information on customer survey questions, please click the link below:

customer survey questions nottingham

Nottingham is a city in the ceremonial county of Nottinghamshire in the East Midlands whose prosperity was founded on the textile industry; in particular lace manufacture.

Very little textile manufacture now takes place in Nottingham, but the City's heyday in this sector endowed it with some fine industrial buildings in the Lace Market district. Many of these have been restored and put to new uses.

Nottingham is home to two universities: the University of Nottingham and Nottingham Trent University. Together they are attended by over 40,000 full-time students. The University of Nottingham's teaching hospital, University of Nottingham Medical School, is part of the largest hospital in the UK, the Queen's Medical Centre.

Nottingham is home to the headquarters of many well-known companies. One of the best known is Boots the Chemists, now Alliance Boots, founded in the city by Jesse Boot 1st Lord Trent in 1849 and substantially expanded by his son John Boot (2nd Lord Trent).Other large current employers include the credit reference agency Experian, the energy company E.ON UK, the tobacco company John Player & Sons, betting company Gala Group, engineering company Siemens, sportswear manufacturers Speedo, high street opticians Vision Express, games and publishing company Games Workshop, and the American credit card company Capital One, whose European offices are situated by the side of Nottingham station. Nottingham is also the home of HM Revenue and Customs and the Driving Standards Agency.

Until recently bicycle manufacturing was a major industry, the city being the birthplace of Raleigh Cycles in 1886 and later joined by Sturmey-Archer, the creator of 3-speed hub gears. However, Raleigh's factory on Triumph Road was demolished in Summer 2003 to make way for the University of Nottingham's expansion of Jubilee Campus.

Nottingham receives a considerable volume of tourism, with almost 300 thousand people visiting from overseas in 2005 alone. Many visitors are attracted by Nottingham's nightlife and shops, by its history, and by the legend of Robin Hood, visiting Sherwood Forest, Nottingham Castle and The Tales of Robin Hood on Maid Marian Way. Popular history-based tourist attractions in central Nottingham include the Castle, City of Caves, Lace Market, The Galleries of Justice, and the City's ancient pubs.

Nottingham is close to the M1 motorway and major roads the A52 and the A46. To the west of Nottingham through to Derby, the A52 is known as Brian Clough Way.