How To Write Customer Survey Questions

It's easy to write customer survey questions - it's much harder to write ones that you're able to draw conclusions from the answers given.

For example, if you ask the question:

Please select the modes of transport you use regularly:

1) Car
2) Train
3) Cycle
4) Bike
5) Bus

You will be able to produce high level figures for how many people selected each mode of transport.

However, if you ask the question:

Please select your primary mode of transport? This is the mode of transport that you use the most.

1) Car
2) Train
3) Cycle
4) Bike
5) Bus

Not only do you have high level figures of how many people use each mode of transport, but you also know that these figures represent their primary mode of transport.

Unlike the first question, you know that the respondent (if they have filled out the survey correctly) will only have selected one mode of transport. In the first survey question, they could have selected more than one mode of transport making it impossible to conclude which is the most used primary mode of transport.

You could then ask the same question for their second and third most used mode of transport. This would enable you to produce conclusions such as:

23% of respondents who selected the car as their primary mode of transport also selected the bus as their second mode of transport.

It would enable you to understand the relationship between the various modes of transport given in the survey question - not just show the high level figures.

When writing customer survey questions, you also have to think from the respondents point of view.

You must never assume that they will know how to answer the questions. Always give them help and explain what they need to do.

For example, here are two potential questions:

Please select your primary mode of transport?

Please select your primary mode of transport? This is the mode of transport that you use the most.

Both are asking the same thing, but the second one is making it absolutely clear what the word 'primary' means.

For more information on customer survey questions, please click the link below:

customer survey questions leeds

Leeds is a major British city and the second city of Yorkshire. It is the urban core and administrative centre of the wider metropolitan borough of the City of Leeds.

During the Industrial Revolution, Leeds developed into a major industrial centre for the production and trade of wool, before emerging in the 20th century as a centre for commerce and higher education, being the location of the University of Leeds, Leeds Metropolitan University and Leeds Trinity and All Saints. Today the city is one of the largest financial and legal centres outside London.

Situated close to the UK's geographical centre, it benefits from good transport connections with the M1 running from Leeds to London, the M62 connecting Leeds with Manchester and the seaport cities of Hull and Liverpool, and the A1(M) for linking to the north. Leeds Bradford International Airport is one of the fastest growing regional UK airports, with over 450 weekly flights connecting the city to over 50 major European business and holiday destinations.

Leeds has an extensive and diverse range of shops and department stores, and has been described by the Lonely Planet guides as the 'Knightsbridge of the North'. The diverse range of shopping facilities, from individual one-off boutiques to large department stores, which notably include Harvey Nichols and Louis Vuitton outlets, has greatly expanded the Leeds retail base. The Victoria Quarter, several existing arcades connected together by roofing the entirety of Queen Victoria Street with stained glass, is located off Briggate, Leeds' main shopping street.

Leeds has a very large student population, resulting in a large number of pubs, bars, nightclubs and restaurants, as well as a multitude of venues for live music such as The Cockpit, New Roscoe, Joseph's Well, The Brudenell Social Club, The Faversham and The Wardrobe, which combine to generate a vibrant and nationally renowned nightlife.

Leeds has two universities, the University of Leeds, with around 31,500 full-time students (and a further 52,000 on short courses), and Leeds Metropolitan University with around 26,000 students.