How To Write A Customer Survey Questionnaire

The key to writing a customer survey questionnaire is to understand the outcome you require before you start.

By knowing the direction your research and analysis needs to take enables you to write the perfect customer survey questionnaire.

All to often, the end analysis is ignored and the results from the research cannot be analysed to produce any worthwhile conclusions.

The first step when writing a customer survey questionnaire is to determine the audience for your research.

You need to know your audience well to be able to understand what they will know about the subject of the research and therefore how they will best respond to your questions.

The second step is to list out the main topics for your questions.

This list is then used to produce your questions. For each question, you should determine the type of question it is going to be eg. multiple choice, free text etc.

To make the analysis easier, it is better to try and use the major of questions as fixed answers rather than free text.

When you do use free text, try to guide the respondent into answering your question rather than using the free text to air their views on other subjects.

The third step is to determine the best method of response. It could be written questionnaire, online survey, telephone interview etc.

The forth step is to commence with the customer survey. This is the critical phase as the response level here will determine the overall quality and validity of your research.

However tempting it may be, you must never change your questions once the research has started. You need to maintain a constant questionnaire throughout the survey.

The fifth step is to produce the analysis. This is the part that moves your project from a simple customer survey questionnaire into a meanful project that draws conclusions.

Research analysis on its own is generally useless. The key is to take the research and highlight patterns, directions and conclusions.

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customer survey questionnaire leeds

Leeds is a major British city and the second city of Yorkshire. It is the urban core and administrative centre of the wider metropolitan borough of the City of Leeds.

During the Industrial Revolution, Leeds developed into a major industrial centre for the production and trade of wool, before emerging in the 20th century as a centre for commerce and higher education, being the location of the University of Leeds, Leeds Metropolitan University and Leeds Trinity and All Saints. Today the city is one of the largest financial and legal centres outside London.

Situated close to the UK's geographical centre, it benefits from good transport connections with the M1 running from Leeds to London, the M62 connecting Leeds with Manchester and the seaport cities of Hull and Liverpool, and the A1(M) for linking to the north. Leeds Bradford International Airport is one of the fastest growing regional UK airports, with over 450 weekly flights connecting the city to over 50 major European business and holiday destinations.

Leeds has an extensive and diverse range of shops and department stores, and has been described by the Lonely Planet guides as the 'Knightsbridge of the North'. The diverse range of shopping facilities, from individual one-off boutiques to large department stores, which notably include Harvey Nichols and Louis Vuitton outlets, has greatly expanded the Leeds retail base. The Victoria Quarter, several existing arcades connected together by roofing the entirety of Queen Victoria Street with stained glass, is located off Briggate, Leeds' main shopping street.

Leeds has a very large student population, resulting in a large number of pubs, bars, nightclubs and restaurants, as well as a multitude of venues for live music such as The Cockpit, New Roscoe, Joseph's Well, The Brudenell Social Club, The Faversham and The Wardrobe, which combine to generate a vibrant and nationally renowned nightlife.

Leeds has two universities, the University of Leeds, with around 31,500 full-time students (and a further 52,000 on short courses), and Leeds Metropolitan University with around 26,000 students.