How To Write A Customer Survey Questionnaire

The key to writing a customer survey questionnaire is to understand the outcome you require before you start.

By knowing the direction your research and analysis needs to take enables you to write the perfect customer survey questionnaire.

All to often, the end analysis is ignored and the results from the research cannot be analysed to produce any worthwhile conclusions.

The first step when writing a customer survey questionnaire is to determine the audience for your research.

You need to know your audience well to be able to understand what they will know about the subject of the research and therefore how they will best respond to your questions.

The second step is to list out the main topics for your questions.

This list is then used to produce your questions. For each question, you should determine the type of question it is going to be eg. multiple choice, free text etc.

To make the analysis easier, it is better to try and use the major of questions as fixed answers rather than free text.

When you do use free text, try to guide the respondent into answering your question rather than using the free text to air their views on other subjects.

The third step is to determine the best method of response. It could be written questionnaire, online survey, telephone interview etc.

The forth step is to commence with the customer survey. This is the critical phase as the response level here will determine the overall quality and validity of your research.

However tempting it may be, you must never change your questions once the research has started. You need to maintain a constant questionnaire throughout the survey.

The fifth step is to produce the analysis. This is the part that moves your project from a simple customer survey questionnaire into a meanful project that draws conclusions.

Research analysis on its own is generally useless. The key is to take the research and highlight patterns, directions and conclusions.

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customer survey questionnaire birmingham

Birmingham is the second largest city in the United Kingdom and includes several neighbouring towns such as Solihull, Wolverhampton and the towns of the Black Country. The city’s reputation was forged as a powerhouse of the Industrial Revolution and led to Birmingham being known as the "workshop of the world".

Despite the decline of manufacturing in the city since Victorian times several significant industrial plants remain, including Jaguar Cars in Castle Bromwich, MG Rover (SAIC) at Longbridge and Cadburys Trebor Bassett in Bournville.

Although Birmingham’s industrial reputation has declined it has developed into a national commercial centre. Two of Britain’s big four banks, Lloyds in 1765 and the Midland Bank (now HSBC) in 1836 were founded in Birmingham.

Birmingham is a major transport hub on the motorway, rail, and canal networks. The city is served by a number of major motorways and probably the best known motorway junction in the UK: Spaghetti Junction. The city's main railway station, Birmingham New Street, is at the centre of the national railway network.

Birmingham International Airport is located in the Borough of Solihull, which together with its excellent road and rail links makes Birmingham ideally situated in the heart of the country and has contributed to the International Convention Centre and the National Exhibition Centre accounting for the majority of the UK conference and exhibition trade.

Major canal side development at Brindleyplace which includes the National Indoor Arena and the National Sea Life Centre has regenerated the heart of the city, whilst major development of the Bullring Shopping Centre has made it the country’s busiest shopping centre.

Birmingham is home to three universities and two university colleges: the University of Birmingham, Aston University, Birmingham City University, Newman University College and University College Birmingham. The Birmingham Conservatoire and Birmingham School of Acting, both now part of Birmingham City University, offer higher education in specific arts subjects.