The Power Of A Customer Questionnaire

Many organisations do not realise the power of undertaking a customer questionnaire.

Understanding the needs, requirements and plans of your customer base will significantly increase your opportunities.

Here's a simple example. A company sells a waterproof torch in three colours - red, green and blue.

When they surveyed their client base, they found out that the majority actually needed the product in yellow - bright yellow is much easier to see when using the torch in murky or hazardous environments. When they made a yellow one, it became their best seller.

By researching the need and filling it, the company increased their sales over and above the other three products combined.

It's tempting to get wrapped up in the day to day running of the organisation and not take a step back to see what is actually required by the customer base.

And it's not just about products and services.

What does your customer base think about your customer service?

Or your new 'press 1 for sales, 2 for payment etc' telephone system?

In fact any part of your organisation can be audited through a customer questionnaire.

And what about finding out how effective your future ideas and plans could be?

Careful inclusion of new products and services could provide you with valuable advanced data which you could use to refine your approach.

Regular customer questionnaire can provide a valuable resource on which to focus the strategic direction of the organisation and the products and services it provides.

For more information on a customer questionnaire, please click the link below:

customer questionnaire leicester

Leicester lies on the River Soar and at the edge of the English National Forest.

The city is close to the M1 motorway, and is on the Midland Main Line from London St Pancras International to Sheffield, Nottingham and Leeds.

Major industries in Leicester today include food processing, hosiery, knitwear, engineering, electronics, printing and plastics.

Engineering is an important part of the economy of Leicester. Companies include Jones & Shipman (machine tools and control systems), Richards Engineering (foundry equipment), Transmon Engineering (materials handling equipment) and Trelleborg (suspension components for rail, marine, and industrial applications).

Equally well known is the Walkers Crisp brand which currently makes 10 million bags of crisps per day at two factories at Beaumont Leys. It is the UK's largest grocery brand.

Leicester is home to two universities, the University of Leicester, and the De Montfort University.