The Power Of A Client Survey

Many organisations do not realise the power of undertaking a client survey.

Understanding the needs, requirements and plans of your client base will significantly increase your opportunities.

Here's a simple example. A company sells a waterproof torch in three colours - red, green and blue.

When they surveyed their client base, they found out that the majority actually needed the product in yellow - bright yellow is much easier to see when using the torch in murky or hazardous environments. When they made a yellow one, it became their best seller.

By researching the need and filling it, the company increased their sales over and above the other three products combined.

It's tempting to get wrapped up in the day to day running of the organisation and not take a step back to see what is actually required by the client base.

And it's not just about products and services.

What does your client base think about your customer service?

Or your new 'press 1 for sales, 2 for payment etc' telephone system?

In fact any part of your organisation can be audited through a client survey.

And what about finding out how effective your future ideas and plans could be?

Careful inclusion of new products and services could provide you with valuable advanced data which you could use to refine your approach.

Regular client surveys can provide a valuable resource on which to focus the strategic direction of the organisation and the products and services it provides.

For more information on a client survey, please click the link below:

client survey sheffield

Sheffield is a city and metropolitan borough in South Yorkshire. It is so named because of its origins in a field on the River Sheaf that runs through the city.

Sheffield obtained world-wide recognition during the 19th century for its production of steel. Many innovations in the industry were developed locally, including crucible and stainless steel.

Historically a part of the West Riding of Yorkshire, the city has grown from its largely industrial roots to encompass a wide economic base.

New advanced manufacturing technologies and techniques are being developed on the Advanced Manufacturing Park by Sheffield's universities and other independent research organisations. Organisations currently located on the AMP include; the Advanced Manufacturing Research Centre (AMRC, a research partnership between The Boeing Company and The University of Sheffield), Castings Technology International (Cti) and TWI.

Sheffield has two universities, the University of Sheffield and Sheffield Hallam University. The two combined bring 55,000 students to the city every year. As a result of its large student population, Sheffield has many bars, cafes, clubs and shops as well as student housing to accommodate them.

Sheffield is linked into the national motorway network via the M1 and M18 motorways. The M1 skirts the north-east of the city, linking Sheffield with London to the south and Leeds to the north and crosses Tinsley Viaduct near Rotherham; the M18 branches from the M1 close to Sheffield, linking the city with Doncaster, Robin Hood Doncaster Sheffield Airport and the Humber ports.