The Power Of A Client Survey

Many organisations do not realise the power of undertaking a client survey.

Understanding the needs, requirements and plans of your client base will significantly increase your opportunities.

Here's a simple example. A company sells a waterproof torch in three colours - red, green and blue.

When they surveyed their client base, they found out that the majority actually needed the product in yellow - bright yellow is much easier to see when using the torch in murky or hazardous environments. When they made a yellow one, it became their best seller.

By researching the need and filling it, the company increased their sales over and above the other three products combined.

It's tempting to get wrapped up in the day to day running of the organisation and not take a step back to see what is actually required by the client base.

And it's not just about products and services.

What does your client base think about your customer service?

Or your new 'press 1 for sales, 2 for payment etc' telephone system?

In fact any part of your organisation can be audited through a client survey.

And what about finding out how effective your future ideas and plans could be?

Careful inclusion of new products and services could provide you with valuable advanced data which you could use to refine your approach.

Regular client surveys can provide a valuable resource on which to focus the strategic direction of the organisation and the products and services it provides.

For more information on a client survey, please click the link below:

client survey derby

Derby lies on the banks of the River Derwent in the East Midlands.

Derby and Derbyshire were centres of Britain’s industrial revolution, which in the 18th century saw many cotton spinning mills being opened.

The beginning of the following century saw Derby emerge as an engineering centre, with manufacturers such as James Fox, who exported machine tools to Russia.

This tradition has continued, with Derby’s two biggest employers being Rolls-Royce and the Toyota Motor Corporation both being in the engineering manufacturing trade. Other companies include Bombardier, who manufacture train systems and aircraft, and Alstom, who manufacture large power plant boilers and heat exchangers.

Derby’s central location means it has extensive transport links with other areas of the country, the M1 motorway passes ten miles to the east of the city linking south to London and north to Sheffield and Leeds, making it ideal as a distribution centre.

East Midlands Airport is situated about fifteen miles from Derby, with services to a variety of internal and European destinations.

Derby is home to the University of Derby, which has two campuses, the main one lies on the A38 opposite Markeaton Park with a second campus in Buxton, known as the Devonshire campus, a grade II listed building which has a dome over 145ft in diameter, bigger than that of St Paul's Cathedral in London.