Case Studies

Market Research

- Introducing New University Degree Courses

- Using Market Research to Improve Customer Retention

- Understanding how Students Choose their Accommodation

- Mystery Shopping – Service Comparisons Using Market Research

- User Testing Using Market Research Techniques

- Customer Satisfaction Measurement Using Market Research

- Modelling the Demand for Masters Degrees

- Getting Maximum Benefit From Your University Accommodation Survey

Database Management

- Uncovering Sales Potential Using Database Management

- Market Sizing Using Database Management

- Growing New Markets Using Database Management Techniques

Business Development

- Business Development: Attitudes to Different Pricing Models

- Business Development Through Reactivating Lost Customers

- Benchmarking as a Part of Business Development

- Business Development into New Markets

- Business Development by Consolidating Customer Services

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